CONTEXT

After one smashing winter season, filled with large audience ski events, Raiffeissen Bank decided it’s time to share the fun not only with its customers, but with another huge audience: its stakeholders, board members and corporate clients.

SOLUTION

Raiffeisen Bank, one of the top banks in Romania, needed to remind its customers and stakeholders the importance of alternating business with pleasure. Under this clear objective, the bank continued, in 2018, to strongly engage with customers through various winter sports events. In 2018, we organized 3 major VIP events in Brasov, and après ski parties.