CONTEXT

Sweets Kendama recently entered the Romanian Market and as the trend is expanding quickly among youngsters, the need of interaction came in place. Kendama is the newest way for kids to express themselves and challenge each other. Our mission was to spread the word about the game and help build a community that can support further actions.

SOLUTION

The solution was putting in place a National Campaign with focus in main activity centers and with easy access for children. 10 cities/10 malls (Bucharest, Bacau, Iasi, Suceava, Brasov, Cluj, Timisoara, Alba, Pitesti, Contanta) and 4 international pro players and world champions (Bonz Atron, Jake Fischer, Max Norcross, Edi Cooper) that were both endorsers and jury for the local competitions.