CONTEXT

Goodyear, the multinational tire manufacturing company, approached us with a courageous brief: to organize a “out of the box” party. The brief included an outstanding location, a music band and a unique concept for their annual gala.

SOLUTION

Thinking about our childhood and remembering the 90’s trends, while digesting the millennial wave, we discovered that, although Goodyear’s employees were not millennial, they still enjoyed one strong trend: sneakers. Our solution: you take the International hotel in Sinaia, season it with some Subcarpati live concert and top it with many, many, many pairs of sneakers.