How do brands adapt to the way they engage customers and how do corporations keep their employee engaged?


HP decided to offer an exclusive activity, dedicated only to employees. The objective was to offer them a relaxing and engaging outdoor context. Instead of the usual teambuilding concept, HP integrated sports into a winter ski & snowboard competition.

  •   HP

  •   Winter Cup 2016

  •   Sinaia

  •   27-28 February 2016

  •   200+ attendants