CONTEXT

Danonino is the most popular children product when you say yogurt. We managed to find a way to address children and parents in the most suitable way for both.

SOLUTION

Dino Park is the biggest dinosaur theme park in Europe and has over 60,000 visitors every weekend, with good weather of course. We positioned Danonino as part of the whole park environment, with Dino mascot, product sampling for the warm season (ice-cream), face painting and outdoor activities. All this directly related to the in-store campaign taking place national wide.