CONTEXT

In Romania, people consider banks and financial institutions boring and not so pleasant to interact with. However, the truth is banks are more and more involved in the community and offer people not only money, but also pleasure.
Raiffeisen is such an example. For the bank, one objective is to engage with people.

SOLUTION

How to break boundaries between sports and banks? Well, you combine them and organize a dedicated slope in Poiana Brasov, gather sports lovers and press the START button for ski races and apres-ski parties.
#impreunalaski brings together people who are passionate about sports and open enough to embrace the idea of having a banking company support their passion. #impreunalaski is an open ski and snowboard event concept, which changes the way brands interact with their target audience.