In 2018, Kaufland released a new energy drink, called Crazy Wolf. The challenge was to reach the “energy drink drinkers”, on a market dominated by strong, powerful players. The brief included a winter sports set-up and exclusive events all winter long.
Having a long history with brand campaigns in Poiana Brasov, we pushed our boundaries and proposed weekly events at Postavaru, with dedicated DJ and sampling activations. Free Crazy Wolf was offered all season long in Poiana Brasov, and a wide space was fully branded, dedicated to crazy Wolf parties, networking or just relaxation.